Insurance agents can learn to build and brand their business online to generate free leads. Here are some of the ways for insurance agents to harness the power of the Internet and truly begin to generate the traffic they need today.

Insurance agents through branding and building their business online can truly begin to generate free leads and build a list of potential clients for the future. The first and most important step in this direction is through a solid presence online. There are many platforms such as WordPress, Joomla and a host of others from which to create this solid presence or website.

The next step to marketing online will be the lead capture. This can be done through a free or paid e-mail marketing platform such as Aweber, iContact or even Mail Chimp. The most important part of this tool however, is giving a reason for your prospects to leave their information with you. Your prospects name, e-mail and phone is most important to them, it is their INFORMATION. You must be willing to give and exchange valuable information as well.

Online marketing does come with a learning curve and for those of us who have found this success understand that it takes time, understanding and practice. There are many different methods and platforms to use to drive traffic for FREE online and build your business such a:

• Article Marketing
• Video Marketing
• Forum Marketing
• PPC
• PPV
• Social Media
• Blogging and Posts

As an Insurance Agent, the fact that a down economy should create the urgency to find other ways to generate more traffic and leads. With online marketing there are many FREE methods, but you cannot simply throw the “pasta” against the wall. The ranking of your content is done by purpose…so must your content be, with purpose and understanding of how to get ranked in the search engines.

For Insurance agents to build and brand their business online will come through learning to truly harness the power of the Internet and begin generating free leads and building a list can take time. Patience of getting through the learning is needed, but getting through the online marketing learning curve can be done quickly. These simple steps will include a solid presence online, E-mail marketing software and the know how of using FREE methods of marketing online to drive the traffic needed to that presence or website.